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Home/Apollo coverage analysis

DatasigmavsApollo

A closer look at
contact coverage.

We tested 1,500 randomly sampled Datasigma contacts against Apollo. Here are the results, the method, and the records behind them.

Overlap testAugust 2026
64.2%

returned no match in Apollo

963 of 1,500 contacts searched by first name and company domain.

963 no match537 matched

A snapshot of this lookup test, not proof that a contact is permanently absent from Apollo.

1,500 contacts tested1,481 unique companies90 countries representedView source data ↗
How we measured it

A test you could run yourself.

STEP 01

Random sample of 1,500 contacts

We drew 1,500 contacts at random from the Datasigma index — not hand-picked. They span 1,481 distinct companies (about one contact per company), so the result isn't skewed by a handful of accounts.

STEP 02

Looked each one up in Apollo

For every contact we queried Apollo's People Search API by first name + company domain — the same way a rep prospecting that person would. We recorded whether Apollo returned a matching person record.

STEP 03

Scored match vs. no-match

Matched = Apollo returned a person at that company for that name. No match = Apollo returned zero results. We did not count partial or wrong-person hits as matches.

STEP 04

Spot-checked the misses

We manually re-ran a random subset of the "no match" contacts by hand in Apollo's own UI to confirm they were genuine gaps — not query errors on our side. The reported rate describes the results of this test.

Contact detail availability

Found in Apollo isn't the same as usable in Apollo.

Of the 537 contacts Apollo did have, a large share were missing the details that make a contact actionable — no email or no direct dial on the record.

80%20% had none
of Apollo's matches had an email
49%51% had none
of Apollo's matches had a direct dial
Where the gap is widest

Coverage differs by seniority.

Breaking the same 1,500 lookups down by seniority shows a clear pattern — Apollo thins out fastest on the owners and founders who actually sign off on deals.

No-match rate by seniority
Owner / Foundern=140
81%
Managern=117
62%
C-suiten=80
61%
Directorn=145
56%
Seniorn=36
56%
VPn=40
52%
Rates shown are rounded and apply to the sampled contacts in each group.
Was the sample fair?

Built to be representative, not cherry-picked.

A random draw across markets, industries, and seniority — so the number reflects the database as a whole, not a favorable slice of it.

1,500
contacts, randomly sampled
90
countries represented
1,481
unique companies
The underlying data

Explore all 1,500 records.

The complete dataset from the run — search, sort, and filter every contact we tested against Apollo's People Search API. First names and the company domain are shown; emails and direct dials are withheld. Results are as of August 2026.

Loading…
First name Title Company domain Country On Apollo?

Emails and direct dial numbers are withheld here for privacy — they're available in-app. Every Datasigma record links back to the exact page it was found on, so you can confirm the person is real.

Reading the results

What this does — and doesn't — prove.

It's a sample, not a census. The 64.2% comes from a random draw of 1,500 contacts, so treat it as a close estimate of the true figure across the whole database — not an exact, fixed number.

Apollo's coverage varies. Results can differ by region, plan tier, filters, and over time. This is a snapshot of what Apollo returned at the time of testing (August 2026), not a permanent claim.

"No match" means no match on name + domain. A contact absent from Apollo may still exist on another platform. This test measures overlap with Apollo specifically — which is why it runs higher than our broader "on no other platform" figure.

You don't have to take our word for it. Every Datasigma contact links to the public page it was sourced from — so you can verify any record, and re-run this comparison against your own tools.

Run the same check on your list.

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